The activities consist of a three day’s survey of videoart and video by artist, subdivided into different sections, each one linked to the other. For instance, as regards the city of Turin, the exhibition space of the Centre Culturel Francais, will host “videoinstallations”, a section of photography, and the projection of the video works. The latter are gathered in the section Loop, a sort of showcase for young artists that will attend the event.


Matinées

Devoted to students, with lessons about the videos projected during the survey, dealing either with the artistic and with the technological-productive features. The lessons are devoted in particular to the students of Belle Arti and Art Institutes, and to those university students interested in such notions. The call is addressed to the scholastic institution of our region, with the possibility to expand it to students and teachers of other Italian regions or even other European countries.

“LOOP” afternoon projection

From 4.30 p.m. to 6 p.m. The projection regards video works realised by young artists, coming from all over the world, and there is also an historical section: “Videoart as a theory applied to the experiences of the first Seventies” and videodocuments about figurative contemporary artists.

The section Loop contains some cards for visitors who, by means of them, will vote the video they prefer, so that the works that gain the largest number of votes will be projected during the whole exhibition and in the different locations.
The material is chosen, selected ad subdivided into thematic areas:

  • relationship between art and technology
  • body and interactivity in videoart
  • videoart as an autonomous language and/or as a complementary way of expression
  • differences between videoart, videoinstallation, videodocumentary, videoclip and videoperformance
  • “landscape” and “storytelling” in videoart.

Evening meetings

From 6.30 p.m. to 8.30 p.m. Each evening is devoted to an artist who attends to the meeting. After an introduction made by the same artist, an introduction of his/her work, and the projection of the video, the visitors are enabled to debate about it helped by a moderator who is an art critic. The artists invited to attend the evening meetings, the matinèes and the workshops, are about four, each one internationally renown. During the survey, we will shot a videocatalogue containing the images of every event of the exhibition, interviews to the artists and interventions by the attending visitors. Moreover, the images will be included into our official website, and they will be visible even after the end of the event, as a record and as a way of broader diffusion of the same. A printed bilingual (Italian-English) catalogue will also be available.

Workshops

The novelty of this very edition of the show consists of the possibility, for visitors, to participate into works thus creating occasions of meeting and debate. In the same time we propose a stage – a workshop – held by a film director and by an artist among the participants to the exhibition, devoted to a group of students chosen by their very teachers. During the workshop, they learn how to deal with technical components and are encouraged to produce original works that will be projected in the follow up workshop/meeting, due to be held at the end of the survey, along with the presentation of the videocatalogue and all the produced materials.

Events

Artists and visitors are linked by the exhibitions by performers that produce, by means of their art, a real “show”, thus hybridising the result of the videodocumentaries, that after an able editing might change their reporting nature to acquire the shape and the meaning of a video by artist, so thin is the boundary between the two ways of expression. During the preceding editions we decided to give way to two concerts of contemporary music, that is, during the opening with the “SVOBODA TRIO” and during the closing evening with Martin Mayes, the performer Elisabetta Mastro dealing with body painting, the artist Ruggero Maggi presenting a performance, and even other artists.

Videoinstallations

A display of works created by artists dealing with videoinstallations and photography. These works open the section of video projection, and will be exhibited for thirty days in different locations.
Videoart is a way of artistic production which is more and more practiced by artists, but due to its limited diffusion, the possibility to make it more and more enjoyable still constitutes a troublesome matter. There are a lot of galleries interested in artists and working with videos, and they are as numerous as the artists regularly working with videos and those experimenting this experience, working either “before or behind” the camera. Nonetheless the great part of visitors still do not read correctly the video-image in its real nature of “product” hybridised by an able mixture of elements linked to the different forms of art. The popular interest is really considerable but, unhappily, today the possibility to enjoy this form or art still counts mainly on festivals or specific surveys.
To this we must add that this materials (in constant evolution) are easily perishable and the creative interaction between the different disciplines and forms of art that are part of them: photography, painting, sculpture, location, music, theatre, dance, literature. All of these elements contribute to make the history and the evolution of videoart a matter reserved to a few experts and it has a limited diffusion. Thus the necessity to create occasions to debate and diffuse the different experiences and stories, to deal with comparison either in an historical view and in relation to the present time. A urge which is pressing and felt deeper and deeper as the videoart belongs to the visual language that, as definition, is universal (not subject to differences and difficulties of spoken languages) and that today, as regards the technologies employed, belongs to the globalisation trend which, historically, has been anticipated by videoart as a critical-reflective occasion.
First of all we would like to create more occasions of comparison between the artists, a broader diffusion of videoart, a better knowledge about videoart among the students dealing with visual arts. They are the new main characters of the future videoart or the subject professionally more interesting because they are engaged in collateral activities.
More and new opportunities to cooperation and contacts (either national and European) between academies, universities and institutes dealing with visual arts. We even aim to the creation of new works by young artists.
Critically speaking, we range from the theoretical and esthetical reflection upon the new media to the specific poetics of the single artists, using, when necessary, the instruments of philology as regards the reading and reflection upon the single works. Personal contacts with artists, gallery managers, collectors and public cultural institutions aiming to the realisation and management of the event in all its implications thus including the diffusion by means of invitations and press releases to newspapers, radio and Tv, and specialised magazines.
Moreover, as regards the production of works of art, we wish the use of technologies more professional and updated, in order to optimise the result even as regards the possibility to enjoy it.
  • the artists, enjoying more occasions of comparison and a broader diffusion for their works;
  • young people, in particular the students of art disciplines, that benefit of a larger knowledge on the matter and will be able to improve their specific professional notions by means of a direct contact with artists otherwise known only by school-texts, not easily available;
  • visitors, that will improve their knowledge on an artistic production more and more present into contemporary art and not easily enjoyable;
  • the location of the project, that will acquire a broader visibility.